RADIO CHRISTMAS TO ALL

Daily Telegraph (Napier), Volume 58, Issue 274, 20 December 1929, Page 4

RADIO CHRISTMAS TO ALL

B RO ADCASTING COM PA NY'S SEASONABLE GREETINGS. More people tlian ever will be Jisten-ing-in tliis Christmas season, scelung entertainment from the broadcasting service. The Christmas programmes liave been. planned tu liiake the widest possible appeal to all. From Handel's "Messiah," and "Midnight Mass" to tlio veriest radio vaudeville, all fields — even tlio raeing fields — will be covercd dilving the season. Christmas week AviJl see new sets, new listeners — and new pleasures for old listeners. The New Zealand broadeasHng stations will all do their sliare to make the coming Christmas season a merry one. A great wealth of entertainment and

educational features is now available daily to the public tlirough the broadcasting stations in New Zealand. Tliough entertainment is the basis — and many people think it th#8ole pufpose of a broadcasting serVice-^that is not the aim oi' tlio jdeal of tlic It.B.C. By "decthres ' and- talks ' on a wido variety of subjeets, and as a purveyor of information, it plays an important role in the lifo of the commnnity in New Zealand. A ltumber of advisory committees at eaeh station— churclt committees, musical and dramatie committees, childreu's session committees, and primary produtions committees — help in tlie organising of tlie service. Eacli committee specialises. One draws up the cluircli bvoadcast rota, anotlier avranges special _ entertainments, tlie tliird watches over. the children' s sessions and tlie fourth prepares talks for the benefit of farmers. Th »..service providod by the Radio Broadcasting . Company caters for peo])le in every walk of lifo and every interest. Its service is a national one, and nothiilg that pertains to tlie lifo of tlio people is foreign to it. On the entertainment side, the hroadeasts cover_ the wliole gamut oi attractions, ranging from solo items bjr artists of all types to elaborate presentations of great works. Every effort is made to cater for all tastes somo of the time, and for tlie majority of tastes most of the time. The best eoncert liall artists available in New Zealand are engaged and appear regularly at the various stations. A cordial welcomo awaits all vaud'eville talent at the studios, foi' evety effort is made to introduce as iniH'h variety as jDossiblo into the programmes. Gramoplipne records are featnred. The latest releases of tlie recordings of the world' s best artists are at onoe broadcast, and tliis is an invaluable nieans of appt'ising listeners throughput the Domiilioh of tlie best and lalest in grhmo])}ione records. From tne stations, 'also, tbere are regular gramoplione leeture-l'ecitals, whicli are extrcniely popular. f?port is . particularly well handled, and .'thfere is no more popular branch o|! tlie coinpaity's service. Tlio resftlts of, all important fixtnres are annonnced, and wjiei'ever possible, rnnW'ng descriptioils of cvents are given. Churcti sefviees - aro a regular featul'o on Sundays. and after-churcli eoiieerts are broadcast from all stations. All tho New Zealand stations feature every event that can be adapted to radio broadcasting, whetlier it be tlie yisit of an important personage, an historical liappening. raeing, trotting, boxing— anything, so long as it is iivteresting. fn tliis wav tbe Broadeasting Company has acbieved some nofable suecesscs Long (listanee rclays from learling nrovincinl towns tlu'ougliout New Zealand are a regular feature on pi'ogrammes and re-broadeasts of ovpr-; seas stations on important oceasions lnive beon vevy -suceessful*. -