Page 3 Advertisements Column 5

Gisborne Times, Volume XXVI, Issue 2323, 16 October 1908, Page 3

m S3sSS5* • WC^'"--' 4 * NN'HIJfA, Rggs; W'K jih'jlij M kt 4 |i WNP^SSSNi ISTQRWI >/u SlfiW Bjirait r:::Mm fife aft » i i ci» Mill ’? • sill w s ii tio II L.WUUI Sr.%cy /,' i Mfs ?irS I i?*; 'HISTGtt' MOa; ww| lEVCPJ CTS3 ii » iff m i«, ; slfii ill Si n M- « 1 [)fei-,"sSi Vl,= fc^fAlf iS; IT * l THa|£ss^ij jßSit li ! '!j6 ii'i mm pp li m mm ill 111 mm .1 S! * H M 1... I;;-'"' - All fi m m ?CN «,g»yS «L““-^S*! VJ® iSSfe «& *\~ 3^ •' Till-: 2.3 IfAXDSOJIS VOLUMES OF THE “HISTORIANS J! I sTOUT OF THE WOULD” JX THE OAK BOOKCASE. •Tlie volumes mens ure 10i inches liigl', 7i inches wide, and 2j i i*!i. s t hick. The total number of words is over LI millions, and or il'usiraiinns over *i,oot). r FI I o honkcasc stands tour feet high- dhe Uistorv gives a. vivid and detailed history of every people, ancient and modern, and forms a. continuous narrative of the entire experience of the human race Irum lOOti .13. C. to .190/ A.D. publishing, it would have issued an edition of 5,000 copies at the utmo.°t;-.ana as tin* capital factor is obtained by dividin'' the capital outlay by the number of copies from the s ilu of which the capital is to bo recovered, the capital tax alone ,m e.eh .onv would in that case have amounted to over 37 per cent, more than the price charged for the book by The Times. ' 15y apportioning the capital mill iy a ug ail edition ten times as great (50,000 instead of 5,000), Tlie Times ei'ierino:siy reduces the capital tax on each copy. At the same time bv manufacturing in large quantities, Tlie Times reduces the production factor also to « minimum, ami without detracting one jot. from tlio quality of tlie production.' In -till another direction the early purchaser reaps tlie benefit of (he new m -llm I f.w hv selling tlie “ Historians’ History of tlie World ” direct to the indiv'duil, 'l'iie Times saves the subscriber all middlemen’s profits. 80 per cent. Less than Current Book Prices. lE’iw, then, docs the new system work out actually, who i tlie price of the “Historians’ History of the World” is compared with that of other hooks? The uilTcrc'fee might, at first sight, he suggested by saying that- The Times sells at the rate of 7s. lid. what would cost a guinea in London or 255. iu New Zealand. But this is to look only at exteriors. A calculation recently made shews that the pin-chaser in New Zealand of hooks published ut a guinea and simihr high prices oh tains an average of only 739 words for a penny. At the present price the purchaser of the “ Historians’ History of the World ” in New Zealand obtains 4,578 words for a penny, or more than SIN times as much. The Times further facilitates the purchase of the History by making the price payable in small sums. Bor a first payment of only 7s, (3d. The Times delivers the compleie 25 volumes (with bookcase if required), and the subscriber may complete liis purchase, while lie is using tlie volumes, by monthly payments of the samesmall sum. It is thus literally true, and no mere figure of speech, to say that the “Historians’ History of the "World,” at its present price, may easily be purchased by anyone who wishes to possess it.

Therefore Act AT ONCE. The publishers, however, as has been explained, look to a permanent sale at a higher price. r lhe subscription list at the Introductory price bas already closed in England, and the price of Hie Historians’ History of the World ” in London has been raised by £0 Bs. (hi. The subscription list nil! soon bo closed in New Zealand also, and the History will then be purchasable on iy at the higher price, plus freight and charges. You can form your own estimate ol the value and interest of the work to you individually from the 'B4-page pamphlet containing specimen page?, sent post free on request. It commits you to nothin;? to write for the pamphlet, and if you fail to do so it will always be a matter of regret to you that you did not, while the subscription list still remained open, make the acquaintance of the first complete history for English readers issued for 130 years. INQUIRY FORM. . To THE TIMES (London), N.Z, Office: 2 Harris Street, Wellington, Please *..id me, post free, the 84-page pamphlet describing the “Historians’ lii.it Wry of the World,” and form of subscription at present introductory price. N;ime. :. - - A ddress - r .. ...... Occu pa t ion _ a