An average West End (London) theatre when full is worth about £2BO to the box-office. Some houses are worth more, some less; but £250 is a fair average. If the play is a big success £2BO is taken, eight times a week, and a nodding acquaintance with arithmetic ascertains that the result is £2,240. Deduct from this amount £1,200 for expenses, and a net profit of £1,040 flows pleasantly into the coffers of the management. A run of two months at this rote will clear the cost of production, and all subsequent receipts over £1,200 weekly witf he clear profit,
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https://paperspast.natlib.govt.nz/newspapers/GIST19081110.2.40.3
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Gisborne Times, Volume XXVI, Issue 2344, 10 November 1908, Page 5
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100Page 5 Advertisements Column 3 Gisborne Times, Volume XXVI, Issue 2344, 10 November 1908, Page 5
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