Page 3 Advertisements Column 5

Gisborne Times, Volume XXVII, Issue 2595, 1 September 1909, Page 3

X X x x x x X X X X * X X * X x x x x x x X x * x X * * * X X X * X X X X X X * X X X * X X * X X * x x x x x x * are Values are Unequelled The New Spring Goods are here in all their freshness and infinite Variety. Never before have <we had such a glorious assortment of all that tends to make Spring Shopping delightful. ■ \ Our efforts have been untiring to make this the Greatest Spring Season eVer attempted by this Store. Would you know the Season s Styles ? Would you vtdti) the most attractive models that fashion-makers have produced 1 Would you be rightly guided in your choice of Spring apparel ? ffNould you be satisfied in every detail ? then enter the doors of GISBORNE'S FAVOURITE STORE. The New Millinery Dozens of variations in the pre~ so charasteristie for the Is up to, and beyond the usual standard of excellence maintained by this Store, vailing shapes adorn our Millinery Department, Never was the Nat Fashion more tolerant, more variable, and at the same time, wearer, as it is now. The shapes art so chic and smart, and withal so dignified looking. 'the crowns are the acteniuaitd feature of this season's shapes, none of them being what can be termed small. Foremost among the new styles, are the “ Cloche" or bell shapes, which are entirely novel and very becoming. In the trimmings one finds great novelties and departures from prescribed lines in hat adornment. French flowers are always wonderful, but this season they are perfect miracles of workmanship and marvels of tolour. Wide ribbon velvets in striking shades are a leading feature in this season's trimmings. The following descriptions are one or two pickedrat random from our assortment : — Charming model in biscuit straw, crown of biscuit and moss tuile, adorned with green ribbon velvet and roses. Blank Crinoline and Chantilly Lace Nat, trimmed icith jet, and Saxe and black ostrich plumes. Prunelle Straw Model in the new bell shape, charmingly trimmed with roses and glace ribbon. Pretty Victorian Bonnet of grey straw, lined with pink silk and trimmed with pink roses and velvet ribbon. Black Crinoline Nat with wide crown, trimmed with pink moss roses, and black moire antique ribbon. Spring Dress Fabrics A truly magnificent display of new Dress Goods. We feel confident we have surpassed all former records and you know what that means. livery fabric that is correct or desirable is here. 2his is not a “ season with a colour," almost any colour is good, but the question of shade and tone makes a different story. Many ttnes are entirely new and decidedly elusive. Jt is in fact a “ season of tones," all colours being prominent, but modified and disguised. French notelty lengths come in some lovely new fabrics, foremost among which are the new dio,p Ottomans and drap Chiffons. To describe them is impossible. To get any idea or their beauty, one must see them. In washing materials, Zeyphrs seem to be the favourites, but there are lots of new weaves that are bound to take your fancy. lovely New Silks Silks give excellent service for spring garments, whether for indoor or street wear, and the various weaves and finishes make them adaptable for both dressy gowns and more serviceable frocks. Dressy gowns are made of heavy satin silks, among which the new wool-lock “ Satin de Luxe,” and “ Satin Floresca ” stands high in favour. For morejuseful frocks Honan China Silks are much worn. They stand a lot of wear and always retain their bright and glossy finish. Cur stock of silks hat been selected with great care. You are bound to admire the many beautiful weaves and colourings. , 4 . .. X X X X X X X X x x x x x x * *’ * X; X X X X * * * * * * * x ■X* * X * X X X •X----;X :* X X X * * ■X 1 * X -a* *'■ Costumes and Dresses The best designers have contributed to our showing of new apparel for Spring. Every new style is here for your inspection. A visit will be of inestimable value to your knowledge of proper dross. The Costumes are made fairly plain, with just a suggestion of trimming in the shape of braid or silk. They come mostly in cut-away styles, while tome have the new pointed fronts, now so much in evidence at home. The Materials used are French novelty worsteds and Ottomans, while plain cloths and diagonals are still in evidence. The new dresses of Zeyphrs and Cambrics come in a variety of pretty styles and tolourings, and the assortment of muslin froclcs in both plain and coloured is bewildering. Blouses as The Blouses for the Spring Seaton are things of beauty. There are Dressy Silk Blouses-in new Spring shades, daintily trimmed with lace and insertion ; pretty Blouses for everyday wear, of Zeyphrs and Cambries, in new striped effects; smartly trimmed white washing blouses of muslin and soft mercerised materials ; in short the finest assortment we have ever held. This department alone is worth a visit. Wm. Pet fie & Co., Ltd - * - - X * X ' X X -X- ---* X X £ t t X X •X; X X X -X x .v. •X x X-. X x X * X X X * * XX * x x -X X -X •X x X •X " x x x- . x x X X X * * x X X X x X X * X X X X X X X X X X X X * X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X *x •usual

The King of Table Waters. The Water that gives you health & keeps you healthy. ‘WAI-RONGOA’ NATL iAL Mineral Water. Drink it as oti.cn as you s can. It’s good for you. Lovely The real cause of sallu\v, dull completions is stagnation of the skin. ICILMA FLUOR CREAM, the celebrated English face-cream, is the only thing known that prevents this stagnation and keeps the skin in 'health and beauty and ensures lovely complexions, -r Kltior Cream is unlike anything else in the world. It is fragrant, foamy and ABSOLUTELY GREASELESS; . thus it cannot grow hair 1 nor'does it need powder. More than this—it contains Icilma Natural Water, the great natural tonic which is so good .for the complexion. For preventing roughness and redness, for softening and cooling the skin and for curing insect bites Icilma Fluor Cream is supreme.’ Excellent after shaving. [lcilma is pronounced—eye-slim*.] Obtainable from T. H. GARRETT, CHEMIST, Gisborne. Fluor Cream—2s per pot/

"O OB One Shilling a fortnight you ’ - ■ can. have • >. THE ‘'TIMES” DELIVERED : . at your door. Our collector will call for the money, and you can discontinue at a day’s notice at any time. Ring up Telephone 600, or tend », Memo, to the Manager.