Page 3 Advertisements Column 4

Gisborne Times, Volume XXVII, Issue 2597, 3 September 1909, Page 3

•T' 'T' 'T' 'T' are Values are Unequelled. The New Spring Goods are here in all their freshness and infinite Variety. ' Never before have we had such a glorious assortment of all that tends to make Spnng Shopping delightful , ; Our efforts have been untiring to make this the Greatest Spring Season eber attempted by this Store. Would you know the Seasons Styles? Would ' you vidfiy the most attractive models that fashion-makers have produced ? Would you be rightly guided in your choice- of Sprina 'apparel ? Would you be satisfied in every detail ? then enter the doors of GISBORNE'S FA VOURITE STORE. The New Millinery ■V ; . -y - 1 a-a'T.". ' J; ' : y;; v . • • _ • • •. '/ . Ia up to, and beyond the usual standard of excellence maintained by this Store. Dozens of variations in the prevailing shapes adorn our Millinery Department, - Never teas the Hat Fashion more tolerant, more variable, and at the same time, so characteristic for the wyarer, as it is now. The shapes are so chic and smart, and withal so dignified looking. '■ 'the crowns are the accentuated feature of this season's shapes, none of them being what can be termed' small. Foremost among the new styles, are the< ‘ ‘ Cloche or bell shares, which are entirely novel and very becoming. In the trimmings one finds great novelties and departures from prescribed lines in hat adornment. French flowers are always wonderful, hut this season they are perfect miracles of workmanship and marvels of colour. Wide ribbon velvets in striking shades are a leading feature in this season's trimmings. The following descriptions are one or two picked at random from our assortment Charming model in biscuit straw, crown of biscuit and moss tulle, adorned with green ribbon velvet and roses. ' i< . '■ Blank Crinoline and Chantilly Lace Hat. trimmed with jet, and Saxe and black ostrich plumes. Prunelle Straw Model in the new .bell shape, charmingly trimmed with roses and glace ribbon. Pretty Victorian Bonnet of grey straw, lined with pink silk and trimmed with pink roses and velvet ribbon. Black Crinoline Hat with wide crown, trimmed with pink moss roses, and black moire antique ribbon. Costumes and Dresses The best designers have contributed to our shouting of new apparel for Spring. Every neio style is here for your inspection. A visit will be of inestimable value to your knowledge of proper dress. The Costumes are made fairly plain , icith just a suggestion of trimming in the shape of braid or silk. - They come mostly in cut-away styles, while some have the new pointed fronts, now so much in evidence at home. 'The Materials used are French novelty,worsteds and Ottomans , while plain cloths and diagonals are still in evidence. The new dresses of Zeyphrs and Cambrics come in a variety of pretty styles and colourings, and the assortment of muslin frocks in both plain and coloured is bewildering. Spring Dress Fabrics A truly magnificent display of new Dress Goods. TVe feel confident we have surpassed all fur-mer records and you know what that means. Every fabric that is correct or desirable is here. 'lhis is not aseason with a colouralmost any colour is good, but the question of shade and tone makes a different story. Many tones are entirely new and decidedly elusive. Jt is in fact a, “ season ofionesfi all colours being prominent, but modified and disguised. French notelty lengths come in some lovely new fabrics, foremost among which are the new d ? o,p Ottomans and drag Chiffons. To describe them is impossible. ,To get any idea or their beauty, one must see them. * : . • In washing materials, Zeyphrs seem to be the favourites, but there are lots of new weaves that are bound to take your fancy. Lovely New Silks Silks give excellent service for spring garments, whether for indoor or street wear, and the various weaves and finishes make them adaptable for both dressy gowns and more serviceable frocks. Dressy gowns are made of heavy satin silks, among which the neiv wool-lock “ Satin de Luxe," and “ Satin Floresca ” stands high in favour. For more useful frocks Honan China Silks are much worn. They stand a lot of wear and always retain their bright and glossy finish. Cur stock of silks has been selected with great care. You are hound to admire the many beautiful weaves and colourings. Blouses Hie Blouses for the Spring Season are as usual things of beauty. % There are Dressy Silk Blouses in new Spring shades, daintily trimmed with lace and insertion ; pretty Blouses for everyday wear, of Zeyphrs and Cambrics, in new- striped effects; smartly trimmed white teaching blouses of muslin and soft mercerised L materials ; in short the finest assortment ice have ever held. This department alone is worth a visit. Pettie <& Co., Ltd.

The King of Table Waters. The Water that gives you health & keeps you healthy. ONCOA * NATL iAL literal Water Drink it as often as you can. It’s good for you. WAS-

Lovely Complexions* The real cause of sallow, dull complexions is stagnation o'f the skin. ICILMA FLUOR CREAM, the celebrated English face-cream, is the only thing known that prevents, this, stagnation and’”'keeps the skin in health and beauty and ensures lovely complexions. leilma IFltaor Cream is unlike anything else in the world. It is fragrant, foamy and ABSOLUTELY GUEASELESS; thus it cannot grow hair nor does it need powder. More than this—-it contains Icilma Natural Water, the great natural tonic which is so good for the complexion. For preventing roughness and redness, £6r softening and cooling the skin and for curing insect bites Icilma Fluor Cream is supreme. Excellent after shaving. llcilma is pronounced—eye-silma.l '■ • Obtainable from . T. H. GARRETT, CHEMIST, Gisborne. Fluor Cream—2s per pot.

"OOR One Shilling a fortnrght yon can have THE “TIMES” DELIVERED at your door. Our collector will call for the money, and you can discontinue at a day’s notice at any time. Ring up Telephone 600,. or aend * Memo, to the Manager.