Quite a stir lias been caused in Gisborne by the lev.- prices ruling at the People's Emporium, the new shop next tliq Ivimpton Cycle Co., Gladstone Road. People.are wondering how.it can he done. The explanation is simple : By dealing direct with the manufacturer, and giving customers the benefit of the “cut’-' which, usually, falls to the middleman.*
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https://paperspast.natlib.govt.nz/newspapers/GIST19120916.2.23.5
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Gisborne Times, Volume XXXIII, Issue 3629, 16 September 1912, Page 4
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57Page 4 Advertisements Column 5 Gisborne Times, Volume XXXIII, Issue 3629, 16 September 1912, Page 4
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