The Chinese say: “Don’t buy everything that is cheap and you'll escape being taken in.” This applies until "special force to Brandy-—Buy Martell’s.* Quite a stir has been caused in Gisborne bv the loir prices ruling at the People’s Emporium, the new shop next the Ivimpton Cycle Co., Gladstone Road. People are wondering how it can be done. 'The explanation is simple: By dealing direct with the .manufacturer. and giving customers tho benefit of the “cut’’ which usually faffs to the middleman.*
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https://paperspast.natlib.govt.nz/newspapers/GIST19120919.2.19.5
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Gisborne Times, Volume XXXIII, Issue 3632, 19 September 1912, Page 4
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82Page 4 Advertisements Column 5 Gisborne Times, Volume XXXIII, Issue 3632, 19 September 1912, Page 4
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