To avoid disappointment and save worry and expense visitors to the show and races are advised to see the lovely goods displayed in Melbourne Cash showroom. Their stock is must up-to-date, and they have the reputation of being the most popular and cheapest house in Gisborne.* The man who does the most talking doesn’t necessarily have the most enthusiastic listeners. The business men who make the strongest claims are not necessarily the leaders in their lines. The reason the People’s Emporium have so many hundreds of thoroughly satisfied customers is because it backs lip its claims to be unquestionably the cheapest house is towa*
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https://paperspast.natlib.govt.nz/newspapers/GIST19121017.2.19.6
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Gisborne Times, Volume XXXIII, Issue 3656, 17 October 1912, Page 4
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104Page 4 Advertisements Column 6 Gisborne Times, Volume XXXIII, Issue 3656, 17 October 1912, Page 4
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