A TRIBUTE TO ADVERTISING.
DOES IT INCREASE THE COST OF AN ARTICLE.
Speaking at ameeting at the Hotel Cecil, held to inaugurate a national campaign to advertise advertising, Mr T. J. Barratt, chairman of Pears’ Soap,, said it is commonly supposed that advertising necessarily increases tlig cost of the advertised article, but libs very lengthened and'extensive experience proved the contrary. “As a consequence of that expenditure,” he said, “the greatly increased output lias enabled us to reduce all our costs of production that our specialty to-day is obtained by the public at over 30 per cent less than the price charged without that advertising expenditure. < To-day, after 23 years lapse of time," bringing my total to some three millions spent in advertising, my experience permits me still to endorse that, statement.”
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Gisborne Times, Volume XXXV, Issue 3809, 21 April 1913, Page 2
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131A TRIBUTE TO ADVERTISING. Gisborne Times, Volume XXXV, Issue 3809, 21 April 1913, Page 2
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