Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3993, 28 July 1915, Page 7

A NICE RAINCOAT WILL SPLIT THE DIFFERENCE I Perhaps you’re doubtful whether to get ar Overcoat or a Macintosh—certainly you want the warmth of an Overcoat, but a Macintosh would you much drier, wouldu’t it ? A RAINCOAT is what you wauti ’Tis waterproof and warm as well, bosides being very Bmart. 3EE YORK’S BIC SHOWING OF , TRUSTY RAINCOATS. Why not come along and try on ore or two? You will like them ail right i THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE.

"Why Tea. Costs More— I Information of Vital Interest to Every Woman. r The fnefors responsible for the enormous rise in (he wholesale price oi ten - increasing its average cost to the tea merchant by no less than 2-lci. to 3d. a lb. since t he war started — have already been dealt with in earlier articles oi this seri -s. The reasons why “Amber Tips” Tea has been forced to increase its pi i ys try J i. per l!i. have also been fully deta.ied. In considering the matter, it is well to remember that dining the last nine years there has been absolutely no other increase in price in “ Amber Tips,” ahh sigh to-day the cost of labour and packing alone has more than doubled. I he cost of labels, cartons, and packages litis also increased year b v •ear —while tea was rising stenidy in price even before the wai started. Id a experts have always been sweri’-.-! at the remarkable value, wombs ful quality and purity given i:i “.Vo v*r d'ips ”at so low a price. X’o ■.: her brand has been able to offer such good value and hence the s‘ T ■ o: "Amber d'ips” has increased ifter -rear, until to-day it is 1 • most popular brand from the X >-:h Cape to the P.luiT, selling m.iiions of packets throughout the ] > mvuion. }) ■ voti will r".nhlv see that the a: tide giving the best value is the on'- most affected bv the heavy in.--ease in price of raw niatenal. X i so with an inferior tea sold ;■ ■ ; i;e same price,because its margin , piol’t the difference between v -t and selling price—is much ■ i • iter. 1' lie average increase of to c t. per lb. in the price of tea ! • cs the. tea merchant with but two alternatives —he must either i crease 1 1 is prices or reduce his quality — unless he is to face heavy loss. Kit her course is reasonable, but t ! c proprietors of “Amber Tips’’ 1 we chirrn the former one rather ! ’ ■:t the latter. u dank tin- mutter out—if another i i •■!■••! s mil mis*- its prices and still .. . ..; t!isame- value—surely it i ran- : 1 >nice charged before tin \. ■ :• u as r.v r-sive more than should be :.«!-■ d it r.... • value for the money was r , |: - (»;i.iwise a heavy loss must bv f. fi-i Iby iln- |iarker. 1; is'vlv.ys harder to raise the pri<-< ~i |»rn i:i t'an it is to reduce it.<••ei lit v. and it was easier for “ Ambei ;j .su> mwi tile increased cost b\ p• '• i:i‘_r an inferior article by adding lowY in fe: io. i. nt the " AnYer Tips ” standard hat I . en set as i Im highest that can be given a: ihe ome tin- i cst value that can be (,i mined |nr ibe money - and this stand--r! wili still be maintained. Only 2d. jvi It), more is asked, and that 2d. per [ l , ensures dm tinest tea that r.n iie purchased in the world at the same price. *1 bis seems rather a bold statement, but we are prepared to back it up b\ facts. Plow it for yourself. Write to fibnls in Kngland, Austra |i , t Canad i. or elsewhere- send them : ci.e i- of "Amber Tips” and nsl them if they can secure the same valm ~ aiiiy, purity, and flavour for even (i ; ill. more. .Per :.!: is said and done, smyi iucrea-e ill eost i- lint small vim eonsi'ie: s tlut 'be tinest value ' ]'• e world is being seemed—a tea whi.-l i.--o absolute!-, pure and fine that it ca> r , :l ,ii!y be taken by eliildrct) and Ip those of the Weakest digestion. Then, too. " uilier lips ’is the ntost i eitnomiea 1 tea because it gives more cups per lb. of the delicious refreshing l everage—the cost per cup is less, sc that voti are still saving money and iconomising. t ,J -

■£%YYI Pl-r' jjfiXV*-r~ /~~~ ,fy. Sg n „ w_ -J/ w«kCJw;wsjO 1/10, 2/-, 2/2 per /fc. The, only tea that has to increase its ,trices—the foregoing will tell you why.

SB. WILLIAMS FOE HARNESS AND HORSE COVERS. Wherever the British Flag flies, there you will find rm* m Vi ss smu j® SALT. Britons know what’s best.