Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3994, 29 July 1915, Page 7

m giMjsr/® SilP i ■ ’ mm m i SC3Siit!3i£SZS2SC!ZS2ESSSS^ISSXSIS^ & NICE RAINCOAT WILL SPLIT THE DIFFERENCE S Perhaps you’re doubtful whether t© get ae Overcoat or a Macintosh—oertaiuiy you want the warmth of a* Overcoat, -but a Macintosh would kcop you much drier, wouldn’t it P A RAINCOAT is what you want; ’ i'is waterproof and warm as well, besides being very smart. <3EE YORK’S BIC SHOWING OF TRUSTY RAINCOATS*, Why not come, along and try or, one or two? iou will like them si; right i SpA [ I ri, % i. % ¥ jr Ek. i THE SPORTS OUTFITTER.. GLADSTONE ROAD, GISBORNE.

j Information of Vital Interi est to Every Woman. The factors responsible for the ©norinous rise in the wholesale price of tea—increasing its average cost to the tea merchant by no less than 2nd. to 3d. a lb. since the war started—have already been dealt with in earlier articles of this series. 'Hie reasons why “Amber Tips” Tea has been forced to increase its prices by 2d. per lb. have 'also been fully detailed. In considering the matter, it is well to remember that during the last nine years there lias been absolutely no other increase in price in “Amber Tips,” although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have always been surpri *d at the remarkable value, womb ful quality and purity given ia "A:. ! -»er Tips ”at so low a price. Xc diet* brand has been able to offer s idi good value and hence the ah- o: “Amber Tips” has increased v ■ after year, until to-day it is -the most popular brand from the N ,rth Cape to the Bluff, selling millions of packets throughout the Doin’cion. i; a you will readily see that the article giving the best value is the one most affected by the heavv increase in price of raw material. X"i.>t so with an inferior tea sold at the same price,because its margin is profit —the difference between cost and selling price—is much greater. The average increase of to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives —he must either increase his prices or reduce hiq utility-—unless he is to face heavv Dither course is reasonable, but the proprietors of “Amber Tips” have chosen the former one rathe; than the latter. inn Hunk the matter out -if atmth--i i;.:.; 1 does liut. raise its prices am! s!i! .iiiis :o viv l ' the same value- surely ? i; i-aiis ilia! the price charged before thwar was excessive—more than should 1 asked if good value for the money \vn uivoii—otherwise a heavy loss must l> i'.-.ccd by the packer. i t is always harder to raise the prb ~i' a product than it is to reduce it. •: iinli ry, and it was easier for “ A mbe Tigs'’" to meet the increased cost h. gi\in" an inferior article by adding lowgrade inferior teas. Cut the ” Amber Tips *’standard hr. 1 n set as the highest Unit can begiu-i at the price—the best value that- can by obtained for the money--and this stand ard will still he maiiUaiued. Only 2u j..-," lb. more is asked, and that 2d. p" is ensures the lines), tea th ,-a,n be purchased in the world at th Mime price. This seems rather a bold statemenlmt we are prepared to back it up b fads, Prove it for yourself. "Write! your friends in " Knghuu], Anutr: !ia. Canada, or elsewhere—send them puk’et of “Amber Tips” arid atli. ni if they can secure the same rap -tuiiity, purity, and flavour lor even ; ; .-r lb. inure. After all is said aid dune, smile: increase in cost is but smell u h tec world is being seemed — a tea "wm.is so absolute-!v pure ami fmc that it ca readily be taken by children and b those of the weakest dige-slnni. Then, too. “Amber I 'i lS ’ X ’-he mus economical tea because it gives incur --ups per lb. of the delicious refreshing beverage—the cost per cup is less, s< licit you are still saving money ant economising.

1/10, 22/2 per lb. The only tea that has to increase its prices—the foregoing will tell you. my. T?T"i IxL" < WILLIAMS FOB harness AND HORSE COVERS. Wherever toe |1 British Flag | flies, there | you vviil find |j k a - Britons know what’s best*