Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3995, 30 July 1915, Page 7

A.NICE RAINCOAT WILL SPLIT THE DSFFEhrmNCE I Perhaps you’re doubtful whether 'to i&et an ') rereoat or a Macintosh—certainly you want the warmth of &n Overcoat, but a Macintosh would k,ew)> you much drier, wouldn't it ? A .RAINCOAT is what you want; ’Tie waterproof and warm as well, h&aides being very smart. SEE YORK’S BIG SHOWING OF , TRUSTY RAINCOATS, Why not come along and try on one or two? You will like theta ah right 'i €-* \ “ \ O Lf P i x I. Sh 9 rwcr SPORTS OUTFITTER, ROAD, GISBORNE.

Information of Vital Interest to Every Woman . The factors responsible for the ormous rise in the wholesale rice of tea —increasing its average cost to the tea merchant by no less than 21:1. to 3d. a lb. since the war started—have alreadybeen dealt with in earlier articles of this series. The reasons why “Amber Tips” Ten has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine y-ears there lias been absolutely no other increase in price in “Amber Tips,” although to-day die cost of labour and packing alone lias more than doubled. The cost of labels, cartons, and packages lias also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have ahvay-s been snrpn wd at the remarkable value, worn! ; tul quality and purity given in “A :ber Tips ” at so low a price. Xc ither brand has been able to offer such good value and hence the sale ci “Any her Tips” has increased y-'ur- after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion. But you will readilv see that the article giving the best value is the one most affected by the heavyincrease in price or raw material. X'ot so with an inferior tea sold at the same price.because its margin <-f profit —the difference between cost and selling price—is much greater. The average increase of 2lfd. to 3d. per lb. in the price of tea faces the tea merchant with but j two alternatives—he must either j increase his prices or reduce his | quality—unless he is to face heavyloss. Either course is reasonable, but the proprietors of “Amber Tips” have chosen the former one rather than the latter. i’.ui iliitik the matter out—if nnotho ! ratal lines no! raise its prices ami stii' r'nntts to five the «nne value—surely t: means that, the price charged before tin war was excessive—more than should !•< asked if good value for xhe money wa> given otherwise a heavy loss must Infaced by the packer. it is always harder to raise, the prie. of a product, than it is to reduce in ipialitv, and it was easier for ‘‘Amhet Tips" to meet the increased cost. by giving tin inferior article bv adding Jowyrnde inferior teas. Put the " A tuber Tips " standard ha; been set;as the highest that can he given at. the price—the ho', value that can be obtained for the money- - and tins standard will still be maintained. Only 2d. per lb. more is asked, and that'2d. pm lli. ensures the lines!, tea thru cast be purchased in the world at tin i same price. This seems rather a bold statement, but. we sire prepared to back it tip by facts. Prove it for yourself. "Write tyour friends in Bnglami. Anstra iia. Canada, or else where - send them : packet of "Amber Tips” and as’ them if they can secure the same va!;.ipiality. purity, amHlavour for even <> per lli. more. A I'ter all is said and done. snr- ! the increase in '-nsf. is nu ! sm 11 wh■me considers that the lines! vain-q the world is being secured—■ a lea whirl is so absolute!’- pure and lino that, it cat readilv be. taken by children and by those of the weakest digestion. Then. too. " Amber Tips ” is the most economical tea because it gives more cups per lb. of the delicious refreshing beverage—ihe cost per cup is less, so that you are still saving money and economising. 102

/JmJs-! e~T or*. Jo.' J KA2tL&SJn l/io, 2|-, 2/2 p«r/i. The only tea that has to increase its prices—the foregoing will tell yon why. ED WILLIAMS FOR HARNESS AND HORSE COVERS. Wherever the British Flag flies, there | you will find |j Am SALT. Britons Know what’s best.