Page 3 Advertisements Column 2

Gisborne Times, Volume XLV, Issue 3997, 2 August 1915, Page 3

V V & i The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the fact that huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea for (heir men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea. But there is only a limited supply of tea and that supply is not sufficient to till the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2ld to 3d per lb. more than in Ai must last. This, of course, a Meets New Zealand very greatly, for the finest tea in the world has been soid here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. Foi instance, a great proportion' of the tea imports to England consist of what is known as “red stalk" tea. the lowest possible grade—so low that it is prohibited throughou' Australasia. Yet even this lowest grade is sold in England at 1/6 01 more per lb., while lor hue teas of the quality oik “ Amber Tips." 2/5 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance arid value given in “ Amber Tips” at so low a price, and it. is because no better value can be obtained anywhere, that “Amber Tips” is to day the most, popular brand in New Zealand. Millions of packets of “Ambers 'lips’ art; sold per annum* It is stork, d in every shop from the North Cape io the Bluff. Only exceptional value riudd be responsible for so exceptional a *nic. Blit fine tea is now ’eosting the “Amber Tips" Proprietors, as w.il as other tea merchants, an average of L'- 1 . I. to Hd. per lb. more than in August. T.M I Therefore, if a fair price was chained before the war. the tea merchant is 1 onlay faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the a'tornadve «.f cheapening the quality by an admix inn of inferior, less healthful teas. The "Amber Tips” Pr -prietors were advisee by many to do this, but instead limy decided to raise die price by “>l. per Ik. end to continue to give I lie public tii.nl same splendid value which has always been associated with the'name "Amber Tilis.” Now. Mrs. Housewife, what is y-.m Opinion of the whole matter V Would you raihcr have the same delightful flavour, quality, purity and value and pay a penny a -‘-lb. packet more—or would \on raihcr have an inferior and less healthful tea at the old price? But yousay “other leas have not liceii raised in prices.” Jf so you can te.tdil v see that cither excessive prices wen.charged before the war —so exeessiv. that even an extra 2Jd- or of in cost per lb. siill enables a profi to be made —or quality must be reduced, other-, a heavy loss must be face;!. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup. value for value, nothing else can equal it, while it is so pure and healthful that ii can he taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same hom si quality and the same honest value. it :

PS 1/10, 2/-, 2/2 per :77<« only Ira that hex J o hirren* prices—thejorciHiiiuj null hoi yon

T. HAISMAN, « OtjNERAL J)IRECTOR AMO Jj}MBALMEH, ORMOND ROAD, WHATATJPOEC. Telephone 137 (Day or Night). “ju'UNEPcALS Furnished at shortest notice in town or country. Attention given to all details, and all sanitary precautions taken. Hearses and Mourning Carriages Ruppliod. Oiled and Polished Rirnn Caskets my Specialty. English Oak and Elm Caskets in Stock. The most up-to-date Mortuary Chapel on premises for the convenience of clients. Large Stock of Artificial Wreaths and Domes in Stock. I also supply Natural Flower Wreaths and Crosses to order. Ring up 187. Sara Half-a-Sorareign H Hundreds of men from all parts of H New Zealand send for Mackay’s H Wonderful S. l parcel, its worth H 30s. Satisfaction or your money H back —Remember that. IPAIE STRONG SADDLE - TWEED TROUSERS (any size), worth .. .. 15 0 1. PAIR HEAVY WOOL UNDERPANTS, worth .. .. .. 5 0 * i PURE WOOL FLANNEL UNDERSHIRT, worth .. .. .. & 6 2 PAIRS HEAVY N.Z. WOOL SOX, worth Is 6d a pair .. .. SO IPAIR STRONG BRACES, worth Is 6d IS 2 WHITE CAMBRIC HANDKERCHIEFS, worth 6d each. ."10 Total .. ..£1 10 0 Post Free to / You for Mackays Clothing Corner — Queen & Fort Sts., AUCKLAND.