Page 2 Advertisements Column 4

Gisborne Times, Volume XLV, Issue 3999, 4 August 1915, Page 2

Wiiy l et. Costs More — The Third Article of a Series dealing with a question which vitally affects every housewife. Tlu; increased demand for lea today is due to to the fact that huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, fhe great Russian Nation lias been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea. Rut there is only a limited supply of tea and that supply is not sufficient to iili the present requirements. lienee at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2bi\ to 3d per lit. more than in August last. This, ol course, aJlects New | Zealand very greatly, tor the finest I tea in the world has been soid i line at prices which cannot be I e jualh d. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion ot (he tea imports to England consist | of what is known as “red stalk’’ tea, i the lowest possible grade—so low i that it is prohibited throughout j Australasia. Yet even this lowest { grade is sold in England at 1/6 or i more per lb., while lor line teas of i the quality of Amber 1 ips, 2/S to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in ‘‘ Auiher Tips” at so low a price, and it is because no better value can he obtained anywhere. that ‘‘Amber t ips is to-dav the most popular brand iu New Zealand. Millions of packets of “Amber® '1 ip® are sold per annum. It is stocked in every shop from the North Capo i.o die Bluff. (inly exceptional value could be responsible for so exceptional a sale. But line lea is now costing the “Amber Tips” Proprietors, as well as other tea merchants. an average of ‘-A 1 ,, to 31. per lb. more than m August, i’.'i-h Therefore, if a fair price was charged before the war. the tea met chant is to-day faced with an enormous loss should he continue to pack die same quality a! iiis old prices. Of conn- there is the a’ternative < f cheapening the quality by an aduiixnu c of inferior, less healthlnl teas, ihe "Amber Tips” t*r prictors were advised 1 1 v ninny iu do this. Im; instead ;!;■■■. decided’; ■ raise die price by 3d. per b and to coni mue to give the pubitc tils, same splendid value which has ai\va\•been asso anted widi dm name‘‘Amber 'Tips.” Now. Mrs. Housewife, what is your opinion oi dm whole mat 1 r t Would you ratln r have the same dc- ! lighiful liavour. qmduy. purity and ] value am: pay a penny a f ib. pack"! more—or would yon rather have an inferior and less healthful tea die oh; price? , But you say “other teas have not or-.-:, raise. l in prices.’ It so you can reaotix | see that cither excessive prices w. ;e charged before the' war—so excessive that even an extra ‘Jfd. or 31. in ci.»t per lb. slid enables:: pro*! to lie iuu<k —or quality must la- re.!need, othera heavy loss must be laced. But even at increased figures Amber Tips is still the cheapest tea you can ; buy. Cup for cup. value for value. ! nothing else can equal it. while it ts so | pure and healthful that- ii can be taken t by even, those of the weakest digestion, j Surely these facts should weigh with you. j Consider them carefully—write at d | tell us your conclusions. Me believe that you wanfcquality and that you want, value. For that reason we have raised our prices because only by doing so can we continue to give you the same hones; quality and the same honest- value. let jflmsrr* IDS 1/10, 2 /-, 2/2 per lb. The only lea that has In ii/rrcase it.* prices—theforrijahw irilt ',< V you >rhy.

T. RAISMAN. JJMBALMER, ORMOND ROAD. WKATATJPOKu. Telephone IS7 (Day or Night). TfAUNER ALS Fv.rnished at shortest notice in town or country Attention given to all details, &nd all sanitary precautions taken. _ Hearses and Mourning Carriages Supplied. . piled and Polished Rimn Caskets mv Specialty. , . English Uak and him Caskets in Stock. _ _ The most up-to-<latß Alortufiry Chapel on premises for the convenience of clients. Large Stock of Artificial Wreaths and Domes in Stock. 1 also supply Na'nral Flower Wreaths and Crosses n> order. Ring up 1.87. i 1 o p | Hundreds of men from all parts of New Zealand send for Mackay’s Wonderful £1 parcel, its worth 30s. Satisfaction or your money back —Remember that. IP AIR STRONG SADDLE - TWEED TROUSERS (any size), worth .. .. 15 0 1 PAIR HEAVY WOOL UNDERPANTS, worth . . .. - • 5 0 1 PURE WOOL FLANNEL UNDERSHIRT, worth .. • - - • 4 0 2 PAIRS HEAVY .N.Z. WOOL SON, worth Is 6d a pair .. . • 3 0 IPAIR STRONG BRACES, worth Is Gd 1 S 2 WHI T E CAMBRIC HANDKERCHIEFS, worth 6d each ■ 1 0 Total .. ~£l 10 0 P ° 3t Yo e ufo°r 20/“ gusen & Fort Sts., AUCKLAND.