Page 3 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 4000, 5 August 1915, Page 3

Costs More — The Third Article of a Series dealing with a question tvh ich vitally affects every housewife. The increased demand for tea today is due to to the fact that huge quantities are wanted for the 25 million men under arms. The ■Heads of-the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea. But there is only a limited supply of tea and that supply is not sufficient to fili the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2bd to 3d per !!>. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world lias been sold here at pr; r:; which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk’’ tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even ihis lowest grade is sold in England at 1/6 or more per ib M while for line teas of the quality of “ Amber Tips,” 2/S to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a price, and it is because no better value can be obtained anywhere, that ‘‘Amber Tips” is logluy the most popular brand in New Zealand, Millions of packets of “Ambers i ips” are sold per annum, ft is slocked n: every shop from the Norik Capo to Urn Bluff. Only exceptional value could be responsible for so exception::! a But line to:i is now costing the “Amber Tips" l-Yog.rielors, as well as other tea wvrcliams. an avcr.yo of Wd. to 3d. per ll>. more than in August, lfll-1. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an ouoriuons loss should ho continue to pack the same quality at his old prices. Of eouro chore B the alternative c-f cheapening the quality by an admixture of inferior, less Im.dihfisl teas, The “Amber Tips" Pr prim.us were advised by many to do this, but instead they decided t-> nuse the price, by 2d. per lb.. and to continue to give the public that same splendid value which liar always been associated with the name “Amber Tips.” Now, Mis. 3Housewife, what is your opinion of the whole mui Ur ? Would you liiUn'r have ilie same■ delightful flavour, quality, purity an i vaiuo and pay a penny a i -lb. packet, more—or. would you pat her have an m ferior and loss healthful tea at the old pri/frY NuEyon say pother teas have not been raised in prices.” If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2id. or fl.l. in cost per lb. still enables a nrofi' to be made —or quality must be reduced, othera heavy loss must be fared. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup. value for value, nothing else can equal it. while it is so Eure and healthful that.it can be taken y even those of the- weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest value. id 1/10, Si; 2/2 per lb. The only tea that has to increase its prices—the foregoing trill tell yon vlnj.

T. IiAISMAN, tUH E & A i. T'IRECTOS? AMD fjtfBALhlEP., Of MUNI> 10) vD, WHATATJI?OK\J■ v. v*a>]cp>-»-< 'r>ay cr Nigbfc). ia i.S F’.rninhcvl *i shortest ootifM •-■ r;wn country. !.:•<! to all .dotal is. and Tifi f-ii!:v‘procao cions rakexi. f-learses »:>d Monrnwj! Carriages K:; {>!> i I <!ij . sj'iod ?:-.j i’oiiihed Birim Caskets juv Specialty. .. , ’fingiisb Oak acd L.m uaSitela m virovij. riu> -.nos: ap-ta-date Mortuary <;-j.. r .p} -..i piemiscs for the couvaaj- * j.,e ft cj><-»*Wi. . . . _ ~ L.'i oi *Vf tilicim i e-*ta*s Donus in Stock. I also supply Natural Ki<v.ve? Wreaths and Crosses} -4;> order. Ibr.g up 137. ,P - y Half-a-Severaign il parts of New Zealand send for Mackay’s Wonderful «£1 .parcsl, its worth 30s. Satisfaction or your money back--Remember that. 1 p A IB SISONG SADIXL E - TWEED TROUSERS (any sirs), worth i PAIS HEAVY WOOL TJ NDEEPA K T 3, worth .. 1 PURE WOOL PLA3TNSL U2TDBBSHTBS, w orth 2 PAIRS HEAVY M WOOL SOX, worth la Gd. a pair IPA r E STRONG BRACES, worth Is Gd 2 WHITE CAMBRIC HANDKERCHIEFS, worth Gd each 15 0 5 0 & G 3 0 1 0 1 0 Total . ,£1 10 6 JPost Free to / You for ZaS'tJP/* laekatsufiiiisni logon I Fori Els,, iISOKLAHD.