Page 3 Advertisements Column 2

Gisborne Times, Volume XLV, Issue 4012, 19 August 1915, Page 3

Wireless Telegraphy BOWER’S PRACTICAL COURSE AT A REASONABLE PEE This fascinating profession is one of the few that, is not over-crowded. Whon tho present War ceases hundreds of operators will he required. Are you satisfied with your 50/- a week ? Why not step out, study and become an expert in this remunerative profession ? If you have the desire, our course will make you an expert. It is practical and up-to-date, and is not finished until you become a J* R. A C TIO AL, EX PE RT. A little time and money spent now means tho foundation of a future (list holds out unlimited possibilities *u a careful and. thoughtful expert. Don't, waste time; send for particulars TODAY. Bower’s School for Engineers (James W. Bower, Principal). Tyrone Buildings, Customs Strict © AUCKLAND Registciod as a private Technical School by the Government, -n.,.'...e and Education Departments. 0

. liy Tea. os'ts More — Information of Vital Interest to Every Woman. The factors responsible for the ormous rise in tiie wholesale rice of tea—increasing its average cost to the tea merchant by no less than 2-Ul. to 3d. a lb. since the war started—have already been dealt with in earlier articles of this scries. 'Fhe reasons why “Amber Tips” Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in “ Amber Tips,” although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages lias also increased year by year—while tea was rising steadily in price even before the war started. 'Pea experts have always been surprised at the remarkable value, wonderful quality and purity given in “Amber Tips ” at so low a price. No other brand has been able to offer such good value and hence the <;• >e of “Amber Tips” has increased voar after year, until to-day it is the most popular brand from the North Cape to the Rluif, selling millions of packets throughout the Dominion. But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price,because its margin of profit —the difference between cost and selling price—is much greater. The average increase of 2gd. to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives —he must either increase his prices or reduce 'his quality—unless he is to face heavy loss. Either course is reasonable, but the proprietors of “Amber Tips” have chosen the former one rathci than the latter. But, think the matter out—if anothe; i.rand does not raise its prices and sld claims to give the same value surely i ii cans that, rhe price charged before thwar was excessive—more Ilian should lx linked if good value for the money win given—otherwise a heavy loss must lu faced by the ’packer. it is always harder to raise the pnc. of a product ti an it is to reduce it; quality, and it was easier for “Ambei Tips” to meet the increased cost Ln giving an inferior article by adding lowgrade inferior teas. But the “ Amber Tips standard ha; been set as the highest that can be giver at the price—the best value that can In obtained for the money - • and this stand urd will still be maintained. Only 2d. per lb. more is asked, and that 2d. pei 11). ensures the linest tea that can be purchased in the world at tin same price. This seems rather a bold statement but we are prepared to back it lip b;facts. Prove it for yourself. Tv rite b your friends iu England, Austra lia, Canada, or elsewhere-send them ; packet of “Amber Tips’* and as 1 i,hem if they can secure the same valm quality, purity, and flavour for even li per lb. more. After all is said and done, surd llie increase in cost is but small win one considers that the linest value i the world is being secured—a tea whirl is so absolutely pure and fine that it cat readily be taken by children and b\ those of the weakest digestion. Then, too, “ Amber Tips ” is the most economical tea because it gives more cups per lb. of the delicious refreshing beverage—the cost per cup is less, so that you are still' saving money and economising. 102 1/10, 2/-, 2/2 per ib. The only tea that has to increase.its oricea—the foregoing will tell you why.

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