VALUE OF PUBLICITY.
Holloway, of pill and ointment renown, has issued a sketch of his commencement and progress in business. He says:— The 16th October, 1837, was the first day my advertisement appeared in any paper. My pills Jind ointment obtained little or no favour. It was my rule from the commencement to spend judiciously all the money I could spare in publicity, which went on increasing, and in the year 1842 I expended £5000 in advertising. Time rolled on, and from the hitherto unthought of yearly outlay of £5000, I increased it to £10,000 in the year 1845. At the time of the Great Exhibition in London in 1851 my expenditure was £20,000 ; in the year 1877 it has reached £40,000, in advertising my medicines in every available manner throughout the globe. For the proper application of their use I have had ample directions translated into every known tongue — such as Chinese, Turkish, Armenian, Arabic, Sanskrit, and most of the vernaculars of India, and all the languages spoken on the European Continent. Amongst my correspondents I number kings and princes, together with other distinguished nfirsons.
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Inangahua Times, Volume VII, Issue 1188, 4 October 1882, Page 2
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186VALUE OF PUBLICITY. Inangahua Times, Volume VII, Issue 1188, 4 October 1882, Page 2
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