H.—3o,

(5) Increasing use of terms such as " Empire," " Commonwealth," " Dominion " in newspaper announcements and radio broadcasts and poster campaigns will call for vigorous measures to establish the word " New Zealand " as a synonym of butter quality and not merely an indication of origin : (6) New Zealand cheese is going into consumption without very much in the way of complaint. Traders are not unmindful of efforts made by New Zealand or of difficulties and dangers in transit, and appreciate the manner in which supplies are being maintained. (7) On the Cheshire side of Manchester opinion has been expressed that New Zealand cheese will very likely retain a stronger hold on the market than ever before, because many consumers have been obliged to purchase it due to shortage of local- Cheshire and Lancashire variety, and have been agreeably surprised with it: (8) Summing up the operational side of the trade relationship work during the past year, distributors appreciate the spirit in which the advertising programme was conceived and are favourably impressed by New Zealand's desire to maintain a lively interest in her productions and those through whose hands they pass. PAYMENTS MADE BY DAIRY-FACTORY COMPANIES FOR BUTTERFAT-SUPPLIES. The following tabulation shows the average butterfat-prices paid to suppliers of butter- and cheese-manufacturing companies in respect of the 1936-37, 1937-38, 1938-39, 1939-40, and 1940-41 seasons. The dairy companies are grouped for purposes of averaging under the appropriate dairyproduce grading ports. It should be borne in mind that when making comparison of butterfat payouts of companies it is necessary to take into consideration the location of the factories and special circumstances pertaining to individual companies, as those factors reflect appreciably on manufacturing and transport costs :—

Payments by Dairy Companies for Butterfat-supplies.

The following tabulation shows the average costs of butter- and cheese-manufacturing companies for the 1940-41 season, the companies being grouped, for the purpose of averaging, under the appropriate dairy-produce grading ports. The New Zealand averages for the four previous seasons are also shown :—

Season 1940-41: Costs in Manufacture and Delivery of Butter to f.o.b. Overseas Steamers.

15

(In pence per pound of butterfat.) Season 1936-37. Season 1937-38. Season 1938-39. Season 1939-40. Season 1940-41. Butter. Cheese. Butter. Cheese. Butter. Cheese. Butter. Cheese. Butter. Cheese. j Auckland .. .. 13-042 15-540 14-870 10-514 16-104 18-328 10-257 18-436 16-180 18-258 New Plymouth .. 13-615 15-139 14-776 16-449 15-910 17-815 16-023 17-960 15-909 17-880 Patea-Wanganui .. 13-453 15-203 14-588 10-002 15-799 18-057 15-916 18-065 15-904 17-958 Hawkc's Bay-Gieborne 13-380 14-425 14-557 15-097 15-721 17-392 15-726 17-544 15-747 17-594 Wellington.. .. 13-610 14-923 14-935 16-151 16-301 17-885 16-394 18-106 16-241 18-146 Marlborough - Nelson- 12-918 14-266 14-254 15-514 15-670 17-488 15-516 16-845 15-562 17-683 Weatland Canterbury .. 12-861 14-836 14-764 16-353 15-933 17-865 16-207 18-014 15-958 18-136 Otago .. .. 12-831 14-398 14-195 16-166 15-210 17-984 15-161 18-091 15-244 17-908 Southland .. .. 12-310 15-393 13-724 16-128 15-062 18-409 14-516 17-946 14-831 18-162 New Zealand average 13-558 15-176 14-812 16-389 16-087 18-060 16-179 18-091 16-106 18-043

(In pence per pound of butterfat.) SO , rQ • 9 5 TJ & n * i —j t* • O £3 2 . •■rt rtO S '-+3 ceg m eS CQ m H •-h Sri d _ 5 <DO <D <P «—i <p l| 4| 1 -35 SS3 Is °1 I" | || 3| $6 B 6 S O «a § , fa Auckland .. .. .. .. 0-372 0-968 0-063 0-061 0-460 0-144 2-068 New Plymouth .. .. .. 0-321 1-254 0-120 0-090 0-318 0-194 2-297 Patea-Wanganui .. .. .. 0-492 1-185 0-165 0-058 0-343 0-269 2-512 Hawke's Bay-Gisborne .. .. 0-508 1-142 0-113 0-060 0-473 0-330 2-626 Wellington .. .. .. .. 0-397 1-040 0-070 0-052 0-350 0-198 2-107 Marlborough-Nelson-Westland .. .. 0-481 1-233 0-175 0-074 0-551 0-302 2-816 Canterbury .. .. .. .. 0-848 1-100 0-092 0-071 0-268 0-695 3-074 Otago .. .. .. .. 1-120 1-601 0-097 0-084 0-280 0-949 4-131 Southland .. .. .. .. 0-937 1-926 0-406 0-092 0-313 1-012 4-686 New Zealand average — 1940-4l>season .. .. 0-405 1-023 0-077 0-063 0-437 0-192 2-197 1939-40 season .. .. 0-398 0-977 0-084 0-063 0-418 0-187 2-127 1938-39 season .. .. 0-402 1-019 0-085 0-098 0-394 0-208 2-206 1937-38 season .. .. 0-381 0-953 0-075 0-076 0-384 0-178 2-047 1936-37 season .. .. 0-352 0-927 0-072 0-088 0-398 0-147 1-984