H—3o

Costs in Manufacture and Delivery of Cheese to f.o.b. Overseas Steamers

Note.—In comparing dairy company costs with, previous years the following factory-wage allowances (see page 11), (not included in the figure shown for factorycosts allowances) should be added to the gross figures shown for the 1945-46 season: Butter-factory-wage allowance, 0095 d. per pound; cheese-factory-wage allowance, 0-426 d. per pound. PUBLICITY IN THE UNITED KINGDOM As referred to in last year's annual report, steps were taken to resume advertising and publicity in the United Kingdom of New Zealand products. A campaign was carried on from May to October, 1946, but, as rationing was still in operation, the campaign required to be of a " background " character whereby the stress laid was on New Zealand's contribution to the United Kingdom's needs in the field of food-production and on the maintenance of high-quality products. It was considered that the nature of the campaign especially lent itself to a combined effort by interests representing all New Zealand food-farming interests—namely, meat and dairying and, to a lesser extent, fruit and honey interests. A grant of £45,000 for financing the campaign was allotted from the following sources, — £ Meat Industry Stabilization Account .. .. .. 20,000 Dairy Industry Account .. .. .. .. 20,000 Tourist and Publicity Account .. .. .. 3,500 Fruit Account .. .. .. .. .. 1,000 Honey Account .. .. .. .. .. 500 £45,000 while a committee to arrange the campaign was representative of the New Zealand Meatproducers' Board, Marketing Department, and High Commissioner's Office.

18

(In pence per pound of butterfat) Manufacturing Charges. Depreciation. Repairs and Maintenance. Charges: Factory to f.o.b. Overhead Charges. Total Charges. New Zealand average— 1945-46 season 2-584 0 172 0-269 0-638 0-331 3-994 -0-323* 3-671 3-470 3-733 3-917 3-600 3-529 3-510 3-592 3-337 3-139 1944-45 season 2-454 0-163 0-226 0-626 0-300 3-769 -0-299* 1943-44 season 2-660 0-176 0-217 0-636 0-343 4-032 -0-299* 1942-43 season 1941-42 season 1940-41 season 1939-40 season 1938-39 season 1937-38 season 1936-37 season 2-576 2-372 2-323 2-259 2-289 2-151 2-056 0-166 0-141 0-144 0-148 0-157 0-141 0-134 0-216 0-170 0-184 0-180 0-203 0-166 0-146 0-634 0-647 0-620 0-624 0-617 0-589 0-577 0-325 0-270 0-258 0-299 0-326 0-290 0-226 * Factory-costs allowances of (1) 0-299d. per pound butterfat (from 1st August, 1943) in the two seasons 1943-44 and 1944-45 ; (2) 0-323d. per pound butterfat.